Callaway “Tee Party” Product Launch Event
Melbourne, Australia

With partners Red Bull and Pioneer audio, led the planning, organization and execution of the Callaway “Tee Party” — a product launch event for 400 Australian customers, industry leaders, media, celebrities and consumers. The event included a celebrity long-drive contest and was held under the lights on a golf hole at the Albert Park Golf Course in Melbourne, Australia. With an external production team, the below recap video was created to promote the event to audiences beyond in-person attendees. Responsible also for the copywriting and print ad below, which ran in endemic golf media publications and linked to the YouTube video.