CASE STUDIES IN BRAND LEADERSHIP
A sampling of projects I have led across brand strategy, integrated
campaign development, editorial leadership, product storytelling and earned media.
DEFINING TONE OF VOICE FOR A GLOBAL BRAND RELAUNCH
TURNING A PROTOTYPE INTO A BRAND MOMENT
EARNING SUSTAINABILITY TRUST WITH STORIES INSTEAD OF CLAIMS
MAKING SALOMON LESS OF A SECRET AS A GLOBAL BRAND
A NEW YORK MEDIA DAY AFTER A WORLD CUP TITLE
