IDEA TAP Magazine & Digital Marketing Platform

A premium, customized magazine and digital marketing solution for independent printing and marketing companies.

IDEA TAP is a print and digital magazine—with supporting digital assets—used by independent printers and marketing companies to retain existing clients and generate qualified leads. Because IDEA TAP works with only one company per region, partners can differentiate themselves from competitors by reinforcing their position as a trusted marketing resource while displaying their printing capabilities via finishing techniques and paper selection.

The Proof: Clients report generating up to 300 new sales leads per issue through email sign-ups and pass-along readership.

WHAT’S IN THE MAGAZINE?

Twin Thieves Media produces two 16-page (plus cover) issues of Idea Tap magazine per year featuring stories on trending marketing topics, interviews with brand leaders and subject matter experts, and short case studies on standout brands and advertising campaigns. The content is designed to deliver valuable insights to your customers: marketing decision-makers, brand leaders, creatives, and anyone else on your mailing list.

Flip Through Previous Issues.

WHAT’S CUSTOMIZED TO YOUR BRAND?

The magazine is customized to your company, with a unique title (for you to choose), a letter from your leadership, your company ad on the back cover, and QR codes and links within the magazine that drive readers directly to your website, where they can register to win giveaway prizes related to the content.

What’s in it for you, the independent
printing and marketing company?

  • We work with just one printing company client in each regional market, giving you a leg up on your local competition.

  • The magazine and accompanying email campaigns are customized to your brand, giving your sales team a perfect excuse to contact current (or new) customers.  

  • The professionally written articles are packaged up into the magazine and delivered to you…ready to print. You then print as many copies as you like and distribute them to your own mailing list, as if you created the magazine yourself. To customize even further, consider adding inserts, a sales rep’s name or image, or a finish to the cover that shows off your print capabilities.

  • Yes. Very good. Every article is written by Tim Sweeney, an award-winning journalist and magazine editor turned global brand marketing leader. The topics are designed to deliver value and knowledge to your clients. Often, we include short sidebars along with the features, complete with advice from the experts we interview.

  • Each issue features a giveaway item related to a brand featured in the magazine. QR codes and web links in the magazine drive readers to your website, where they can register to win the product prize. We purchase and ship the giveaway item to you for your sales team to deliver to the winner, giving you another reason to contact a customer—potentially a new one. Past giveaways have included product packages from Burt’s Bees, Stanley Cups, Field Notes, Skullcandy, a Pantone Color Guide and a gift card to LOOK OPTIC.

  • Absolutely. Alongside each issue, we provide three email blasts (customized to your brand) for you to take and send to your database, alerting them to the arrival of the magazine in their mailbox and driving them to the giveaway page on your website. Most of our clients also display the content on their website as a digital magazine to complement their own blogs. We simply ask that you not post the articles individually online or on social media.

  • We think it’s a sweet deal! The Idea Tap magazine and digital marketing support package is delivered twice per year—once in December (for January printing and distribution) and again in June (for July printing and distribution). A license fee is billed monthly from Twin Thieves Media. For details, contact us at the button below.

Learn More About the Idea Tap platform.

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The Team Behind the Magazine

  • Black and white portrait of a man wearing a black T-shirt, looking at the camera with a slight smile, on a plain background.

    Tim Sweeney

    MANAGING EDITOR / LEAD WRITER

    A global marketing and communications leader for premium brands on three continents, Tim took over the managing editor responsibilities in 2025 after serving as the lead writer for Idea Tap for 12 years. Prior to holding various global marketing and communications roles in the US, Australia and France, he was an award-winning journalist, magazine editor, and ad agency copywriter. He founded Twin Thieves Media in 2024.

  • Black and white portrait of a young man wearing a baseball cap with a 'B' logo, a dark plaid button-up shirt, standing against a plain background.

    Kyle Johnston

    DESIGNER

    A talented graphic designer from Newburyport, Massachusetts, Kyle creates the magazine layout and supporting marketing collateral. He worked as an agency designer for a range of clients—from startups and small businesses to Fortune 500 companies—before he founded Kyle Johnston Designs, where he specializes in web design, logos, and brand development. See more of his work at kylejohnstondesigns.com.