“Bones at Work” YouTube
and Social Media Series

Created, wrote and produced a series of videos for YouTube and social media for Callaway Golf starring PGA Tour caddie Jim “Bones” Mackay. The videos are a humorous take on life as a caddie inside the corporate offices of Callaway where Bones tests golf bags, offers on-course advice to golfers from a customer service cubicle and dishes out raking advice to a Callaway groundskeeper.

The project goal was to humanize the brand with low-cost creative video executions for social media. We shot seven short videos in one day using one camera and Callaway employees. Three of the seven videos are shown below.