Product Innovation video:
S/LAB Spectur running shoe

In addition to being the producer and script writer of this product innovation video, I also conducted the on-camera interviews with product experts and managed the final edit with the production team. The video was created to help launch the S/LAB Spectur running shoe, the first “super shoe” made specifically to suit non-elite runners. The video was also used within the global press release that unveiled the shoe.

Video shoot and production by Julien Raison; editing by Lumento Films with my direction.