Salomon “Tomorrow is Yours” Global Brand Relaunch

Partnered with Salomon’s global creative agency (DDB Paris) to shape messaging around the brand’s global relaunch in 2022, defining messaging and narrative direction across TV, digital, and all consumer-facing platforms.

The goal of the global brand relaunch was to raise brand awareness among new consumers as Salomon looked to connect with younger audiences in key urban epicenters. This brand anthem received more than 2 million views on YouTube.