Salomon “Tomorrow is Yours” TV Spot for Global Brand Relaunch

Working with Salomon’s global creative agency of record, DDB Paris, I served as the script editor
for this brand anthem that was created for Salomon’s 2022 Brand Relaunch.

The goal of the global relaunch was to raise brand awareness among new consumers
as Salomon looked to connect with younger audiences in key urban epicenters.

The video received more than 2 million views on YouTube.