STORYTELLING & CONTENT

I develop and shape original storytelling formats—from campaign films and product innovation videos to long-form series, short-form social concepts, and editorial platforms.

My background spans journalism, magazine editing, and advertising, which gives me a strong editorial point of view and a deep respect for audience, craft, and clarity. I’ve concepted and helped shape branded content franchises, developed TV and digital pilot concepts, written and directed scripts, and partnered closely with production teams and agencies to bring stories to life.

Whether defining the creative direction or getting hands-on with scripting and concept development, my focus is always the same: telling stories that feel authentic, human, and worth paying attention to.