During the Covid-19 Pandemic, as parents and teachers struggled to work from home while also home-schooling/entertaining their children during lockdowns, this email from Salomon was intended to offer a respite. It was a weeklong schedule of previously released Salomon TV episodes built around school subject matters such as Science, Geology and Sociology. For Salomon, it provided a reason to reach out to consumers during a time when creating new outdoor content was challenging.
The campaign prompted a number of subscribers—and even a schoolteacher—to reply to the brand with “thank you” notes for recognizing their predicament.
